Critical reflections on the Westphalian assumptions Essay

Reflection Piece Critical reflections on the Westphalian suppositions of worldwide law and association: an emergency of authenticity. In spite of the fact that the absence of world government, a great many people concur that there is a collection of standards and decides of direct that create global law. Worldwide law has for the most part examinated from two divergent positions. At the point when force and interests conflicts, cynics consider worldwide to be as a unimportant and nonexistent. Particularly, the article of A. Claire Outler centers around this issue. However,others have at times considered universal to be as a solid apparatus to compose and change the conduct of states to improve things. The principle impotance or requirement of worldwide law is the clashing and by and large unsure arrangements in global bargains and shows. Likewise, lawful framework does not have the obligatory Juristiction and a received pecking order in light of the fact that generally incredible and created nations overlook and attempt to run way the confinements of global law. I imagine that this circumstance unmistakably shows the shortcomings of universal law. A powerful lawful code requires to get used to genuine conduct of people and states and do whatever it takes not to basically change them as per conceptual good standards. By and large, pragmatist are progressively dubious about the issue of universal law on the different hand,liberals and constructivist depend on it is, and ought to be, an essential power forming the conduct of states. To summarize, I imagine that this article was an exceptionally helpful in light of the fact that it shows the negative and positive parts of the issue obviously. Be that as it may, some piece of the article was somewhat one-sided about the legitimacy of universal law. It for the most part centers around lacks of universal law. I concur that there is absence of world government and universal law hasn’t mandatory Jurisdiction yet this doesn’t imply that global law isn't genuine and vital law.

Happy Endings Essay Example | Topics and Well Written Essays - 750 words - 2

Glad Endings - Essay Example endeavors to sum up all the potential outcomes about the issue between two couples: John-Mary and Fred-Madge in various six diversely laid out basic plots with basic endings that â€Å"John and Mary bite the dust. John and Mary pass on. John and Mary die.† (Atwood, â€Å"Happy Endings†) Such shortsighted outline clearly gives Atwood greater clarity to remark on the depiction of male-female relationship in Atwood’s contemporary fictions or written works. Atwood’s accentuation on John and Mary’s passing hitches her perusers sensible and to reality clearly. It is the truth, wherein John (speculation of spouse) and Mary (speculation of wife) love one another; occasionally they sell out one another. At the point when ladies like Mary kicks the bucket lovelorn, other ladies like Madge delights in adoration and the other way around. It is the very reality where a few Johns (spouses) love their wives astonishingly; some different Johns entice ladies for sex. Elsewhere, different Johns cheat their spouses. Atwood proposes that the plots in customary abstract works are either these or those: â€Å"Thats pretty much everything that could possibly be said for plots, which in any case are only one thing after another, a what and a what and a what.† (Atwood, â€Å"Happy Endings†) But as per Atwood, what's going on with this â€Å"a what and a what and a what† sort of plot is that it doesn't give the perusers muc h degree to pose an inquiry, â€Å"Why and how?† (Atwood, â€Å"Happy Endings†) Therefore Atwood’s storyteller in the story â€Å"Happy Endings† eventually thinks of the recommendation to decipher how and why the satirized plots in her story are extraordinary however the endings are the equivalent. In fact Atwood’s recommendation to â€Å"try how and why?† furnishes her story with additional women's activist measurement. Quite in the story, Option A keeps on being upbeat from the earliest starting point as far as possible. Be that as it may, a few characters in different alternatives are not constantly cheerful, however they are glad toward the finish of the story. It is vital to decipher why and how John

Antici

Antici DID YOU KNOW? The name of the avocado comes from the Spanish abogado, or lawyer. This is because the Spaniards who came to the New World couldnt pronounce the Nahuatl word ahuacatl, so they simply chose the Spanish word that sounded closest to it. Hey, according to Matt, theyre mailing regular decisions out tomorrow! I can feel you shivering with anticipation, with constructive interference and radiant energy and whatnot. Let me tell you the story of when I got my admissions decision from MIT. It was Monday March 17, I believe. I forgot it was coming and Sams Mom told me that it was coming the week of the 22nd. I think her logic was that she would have time to hide it from me, figuring I was too young and stupid to know what a postmark was. Thats probably accurate. She tells me that I took extra long to walk home from school that dayI was usually home by 3:15 on Mondays, having finished up most of my extracurriculars by my last semesterand she probably almost fainted or something. Anyway, Sams Mom was waiting at the door when I was like, two-thirds of the way up the block, and I was pretty dumb in high school, so I didnt realize that anything was really out of the ordinary. Anyway, she didnt really say anything, when I walked in, but merely thrust the large, non-tubular envelope at me. It was kind of exciting, and there was some jumping as we spilled it out on the kitchen table. We were going to go out to dinner or something to celebrate, but we had already ordered pizza and didnt really want it to go to waste, so we postponed that a few nights. Anyway, that was way more exciting than sitting at my AOL inbox at 6 PM on April 2 and pressing reload over and over again but whatever floats your boat! When I am wealthy, I will float my boat in a swimming pool full of strawberry soda, and will ride in it with four mute Japanese girls, who I pay to model my own line of designer clothing (a la Gwen Stefani). Sorry, trying to find motivation to keep doing these psets Tomorrow: A portrait of my UROP as a young man.

Three Psychological Research Methods Essay - 1435 Words

Methods used in psychological research are used to obtain quantitative or qualitative data. Quantitative data is more often than not derived from methods such as experiments and statistics analysing data using surveys, questionnaires and interviews. Qualitative data tends not to be aimed at finding exact measurements in its findings, but is more concerned with evidence collection and analysis through practices such as observation and ethnography (using observations through involvement in activities over a period of time) (Brownlow 2011). Psychologists look for explanations for human behaviour; they reach conclusions through research processes which attempt to explain or even predict said behaviour. Researchers strive to obtain facts†¦show more content†¦Therefore, the study indicated that individuals with a strict upbringing by pushy parents were most likely to develop an authoritarian personality. It was believed that this was because the individual was not able to express hostility towards their parents (for being strict and critical). Consequently, the person would then displace their hostility to other people, namely those who are in a minority. Adorno et al. concluded that people with authoritarian traits, as identified by the F-Scale, were predisposed to having fascistic characteristics such as ethnocentrism (the tendency to favour ones own ethnic group), respect for authority figures and obsession with power (McAvoy 2010). This method of collecting data proves that the authoritarian personality exists and the data collected may help to explain why some people are more resistant to changing their prejudiced views. Here, this method of psychological research proves to be reliable to a certain point as the validity of the data collected measures what it is supposed to measure, although the participants were not given a ‘neutral response’ option on the scale (McAvoy 2010). The main advantages of using questionnaires for psychological research are that they can be practical, quick, cost-effective, and objective and can also be collected from a large number of people relatively easily. Questionnaires canShow MoreRelatedExamine and Assess the Advantages of Three Different Methods Used in Psychological Research1710 Words   |  7 Pagesand assess the advantages of three different methods used in psychological research Psychological research has many advantages within society, helping us to better understand many different aspects of the world around us; this essay will be looking at three different research methods to ascertain the advantages of using methods within psychology. First of all we will identify which methods we are going to examine then we will assess the advantages of using these methods through the eyes of the relevantRead MoreThe Ethical Codes Of Human Research Ethics1035 Words   |  5 Pagesrelated to human research ethics. In Milgram’s initial experiment, participants were asked to electric shock others in order to test their level of obedience to an authority figure. According to the British Psychological Society (BPS) Code of Human Research Ethics (2010), Milgram put the studies participants at more than minimal risk as the research brought on visible levels of psychological distress and anxiety – some participants were noted to be trembling and sweating, and three participants hadRead MoreScientific Study of Personality1081 Words   |  5 Pagesways. The complexity of personality has prompted researchers to use different types of methods which consist of three commonly used approaches. This paper will discuss how psychologists define personality and provide an overview of the definition of personality. This paper will also discuss the three different methods used to study personality: case studies, correlation designs and experimental designs. All three approaches have different information that is provided as well as differences that willRead MoreResearch Statistics and Psychology Essay1012 Words   |  5 Pagesbeginning of time research and statistics have exercised a vital role in psychology. In this succinct writing an elaboration of how research and statistics are utilized in psychology is revealed. Furthermore, the how and why of such components are expounded herein and a detailed look at primary and secondary data are expo sed. Research, statistics, primary, and secondary data are imperative in psychological analysis. Implementing each of these variants in psychological research may prove beneficialRead MoreThe Human Quality Of Obedience1326 Words   |  6 PagesThe use of deception in research has been an ongoing controversial debate in the study of Psychology. The method looks to extract and analyze data with the help of human subjects/participants; however, the subject is given false information about the task or objective that the study wishes to discover. Although the word deception may sound malicious and immoral, the purpose of a deceptive method when conducting researches attempts to make significant contributions to the scientific field being studiedRead MoreAp Psychology1425 Words   |  6 PagesPsychology exams. The free response sections are worth 33 1/3 percent of the total grade. Students have 50 minutes to answer two questions. The key to successfully answering these questions is to: com pletely define the terms using appropriate psychological terminology and then critically apply each term. Many students concentrate their efforts on the multiple-choice sections. However, the free response section is extremely important. While grammar and spelling do not count, students should makeRead MoreMaternal Depression On Child Wellbeing And Development1415 Words   |  6 PagesHowever, research has shown that men are less likely than women to seek-help for mental health problems, including depression, anxiety, mood disorders and emotional difficulties (PadeskyHammen, 1981; Australian Bureau of Statistics, 2007). The Australian Bureau of Statistics in 2007 has reported that â€Å"at some point in their lives one in five men experience anxiety and one in eight will have depression, whereas for women one in six experience depression and anxiety affects one in three†. As wellRead MoreResearch : A Case Study Approach Essay1205 Words   |  5 PagesIntroduction to Rese arch – A Case Study Approach Introduction to research creates a blueprint of psychological research intended for undergraduates at a fundamental level. Moreover, it explains the foundation of psychological research, which is aimed at achieving four key objectives, which if applied to our career goals, will provide self-improvement and increase our marketability. The first three of these four objectives; describe, explain and predict, fall under basic research, while the last ofRead MoreEmotional Intelligence And Marital Satisfaction1146 Words   |  5 PagesArticle Review Three This article is entitled â€Å"Emotional Intelligence and Marital Satisfaction† by Anagha Lavalekar, Praydnya Kulkarni, and Pranita Jagtap. The research study performed aimed at discovering the relationship between marital satisfaction and emotional intelligence, and how they influenced each other. In order to discover this information the study used the Marital Satisfaction Scale, and the Exploring Emotional Abilities tool (Jagtap, Kulkarni, Lavalekar, 2010). These implementsRead MoreOne of the Main Divisions Between Mainstream and Critical Social Psychology Is That of the Methods Adopted. Discuss with Reference to the Cognitive Social and at Least One Other Social Psychological Perspective.1698 Words   |  7 Pagessocial psychology is that of the methods adopted. Discuss with reference to the cognitive social and at least one other social psychological perspective. Social psychology has existed for about 100 years, before which psychology was a branch of philosophy. Social psychology studies individuals in their social contexts. It is a diverse discipline made up of many theoretical perspectives and variety of different methods are used in social psychological research. This assignment explores the

Should The United Kingdom Remain A Member Of The European...

Definition: â€Å"A portmanteau of the words â€Å"Britain† and â€Å"exit,† it is the nickname for a British exit of the European Union after the June 23 referendum asking voters: â€Å"Should the United Kingdom remain a member of the European Union or leave the European Union?† (Taub 2016). The idea of Brexit had been forecast since January 2013 â€Å"when Britain’s Prime Minister David Cameron committed to holding a referendum on EU membership† (Dhingra 2016). It is still unclear as to what Britain wishes to accomplish by exiting the European Union. Brexit was voted on June 13 and following the results Prime Minister David Cameron resigned; so, new Prime Minister Theresa May hasn’t had a whole lot of time in office to fix a currently breaking U.K. economy. Speculation on why the people of Great Britain would ever have even considered leaving the European Union include recent influxes in immigration from war torn Middle Eastern countries. This fear that the U.K. people seem to have of immigrants is not unanimous to Britain. In fact, other countries are voicing their fears of immigration and its implications to culture and economic impacts. Donald Trump, the republican candidate for presidency in the U.S. seems to make immigration concerns a corner stone of his campaign. Donald Trump’s recent successes, winning over the republican elites support and nomination, seems to be solely attributed to his views on immigration as it obviously has nothing to do with his lack of charisma, attitude, orShow MoreRelatedThe United Kingdom Should Remain A Member Of The European Union1586 Words   |  7 PagesTopic 1: Decision making process The purpose of this assignment is to discuss and analyse if the United Kingdom should remain a member of the European Union or if they should leave. And to also discuss the decision making process used in analysing the assignment. 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In joining the European Union, the United Kingdom hoped for investment opportunities in machinery and stability in the economy through jobs and trading partners (Coricelli)Read MoreThe Treaty Of The European Union1303 Words   |  6 PagesOn Thursday, June 23rd, 2016, the United Kingdom invoked Article 50 of the Treaty of the European Union and voted to whether or not to leave the European Union. This June 2016 referendum, which is most commonly known as â€Å"Brexit,† had th e largest voter turnout in the United Kingdom since the 1992 General Election, roughly 33.5 million voters. The referendum resulted fifty-two percent in favor of leaving the European Union. The separation process is difficult. By just agreeing to the negotiations toRead MoreThe European Union940 Words   |  4 Pageswhich the United Kingdom voted to leave their membership in the European Union. In order for the vote to be official they must use a little known provision in their membership clause with the European Union called the Article 50 or the Lisbon Treaty. The European Union was a political and economic cooperation where participating countries used their collective financial and social practices to strengthen social and economic stability. â€Å"The European Union began in 1951 as the European Coal and SteelRead MoreThe European Union And The United Kingdom1362 Words   |  6 PagesThe European Union and the United Kingdom have a long history. Winston Churchill himself is credited with bringing about the idea for the EU as a â€Å"United State of Europe†. Many in the U.K are now starting to feel that this may not be the best alliance the U.K could be in. The EU is seen by many Brits as being too much oversight for too little gains. The U.K does not even identify as majorly European, and therefore believe they should not have the oversight of the EU. The United Kingdom leaving theRead MoreThe European Union ( Eu )1223 Words   |  5 PagesThe European Union(EU) contains just 7% of the world’s population, but produces 1/3 of the world’s Gross National Product (Delegation of the EU to the US). A single market merges all 28 countries of the EU into one economic free-trade zone with no trade tariffs imposed on one another. The EU accounts for 51% of all trade that the United Kingdom (UK) conducts with the world (The Data Team 2). Since its admittance to the Union in 1973, Britain’s economy has grown from 326 million Euros per capita toRead MoreEuropean Union And Its Influence On The State1134 Words   |  5 PagesIntroduction European Union is remains one of unique and controversial organisation in nowadays which symbolise the association of European countries with shared sovereignty over socialism and imperial ambitions. President of the European Council Herman Van Rompuy once sad that: â€Å"The age of the nation state is over and the idea that countries can stand alone is an ‘illusion’ and a ‘lie’† (Martin D., 2010). Nigel Farage, the leader of the United Kingdom Independence Party claims the opposite:†WeRead MoreA Report On The European Union1646 Words   |  7 PagesThe European Union contains just 7% of the world’s population, but produces 1/3 of the world’s Gross National Product (Delegation of the EU to the US). A single market merges all 28 countries of the EU into one economic free-trade zone with no trade tariffs imposed on one another. The EU accounts for 51% of all trade that the UK conducts with the world (The Data Team 2). 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Some of the political and economic impacts have been already felt in the United Kingdom and registered in Europe and across the world. The others will come as political and economic uncertainties continue. In the United Kingdom, the Conservative Prime Minister David Cameron, who had led the remain side, announced that he would

PSB Academy †Diploma in Business Administration Free Essays

string(29) " single brand over the time\." PSB Academy – Diploma in Business Administration (Marketing) SAMSUNG GALAXY NOTE II Teams: Eunice Fang Zi Xin Jesslyn Lim Hui Ting Tony Tan Xiang Cheng Yvonne Lee Shan Shan Table of Contents 1. Introduction 1a. Brief of Samsung Company Profile 1b. We will write a custom essay sample on PSB Academy – Diploma in Business Administration or any similar topic only for you Order Now Information of Samsung Product 1c. Detail Specification of the Product 2. Marketing Objectives 3. Analysis 3a. Marketing Research Analysis 3b. Macro-environmental Analysis 3c. Market Segmentation, Targeting and Positioning Analysis 3d. SWOT Analysis 4. Marketing Mix Strategies (4P) 4a. Product 4b. Price 4c. Promotion 4d. Place 5. Implementation plan 6. Reference 7. Conclusion . Introduction 1aBrief of Samsung Company Profile Samsung the digital age that brought revolutionary change the world to the global business, Samsung has responded with the advanced Technologies, Competitive Creative Products Constant Innovation. At Samsung, we seen every challenger as an opportunities and believe as we are perfectly positioned as one of the world’s well recognized leaders in the digital technology industry. Our commitment to being the world’s best has won us the No. 1 global market share for 13 of our products, including semiconductors, TFT-LCDs, monitors and CDMA mobile phones . Looking forward, we’re making historic advances in (R;D) research and development of our overall semiconductor line, including flash memory and non-memory, custom semiconductors, DRAM and SRAM, as well as producing best-in-class LCDs, mobile phones, digital appliances, and more. 1bInformation of Samsung Product The Samsung Galaxy Note II is easily among the most powerful handsets in the US market at the moment. The presence of Android 4. 1 Jelly Bean on board makes the device part of a really privileged club of gadgets, booting the latest version of the Google mobile OS. The S Pen has also made quantum leaps compared to its predecessor. Speaking of specs: The new  Galaxy Note II is powered by a 1. 6GHz quad-core Exynos processor and runs Android 4. 1 Jelly Bean. The device will support either HSPA Plus or LTE connectivity. Buyers can choose between 16GB, 32 GB and 64 GB of storage and it has an 8-megapixel rear camera and a 1. 9-megapixel front-facing camera. Samsung is boasting that the Note II’s HD Super AMOLED screen  offers a â€Å"perfect viewing experience†. That’s a bold claim, and I’ll have to see it to believe it. The company has also redesigned the S Pen to be longer and thicker. cDetail Specification of Samsung Galaxy Note II NetworkS Pen Optimized Features . 3G: HSPA+21Mbps. S Note, S Planner, Email with hand-writing integration (HSDPA 21Mbps/ HUUPA 5. 76Mbps). S Pen Keeper . 4G LTE: 100/Mbps/ 50Mbps. Quick Command, Easy Clip, Photo Note, Paper Artist . Best Photo, Best Face, Low light shot Processor . 1. 6 Ghz Quad-Core Processor Operating System . Android 4. 1 (Jelly Bean) 1 Step tasking/ multitasking features . Air View . Popup Note, Popup Video . Page Buddy/ Tag Buddy/ Word Buddy Display . 140. 9mm (5. 5†) HD Super AMOLED (1,280 x 720) Dimension . 80. 5mm x 151. 1mm x 9. mm, 180g . Connectivity/ Sharing Features . Bluetooth ® V4. 0 (Apt-X Codec support) LE . USB 2. 0 Host . WiFi 802. 11 a/b/g/n (2. 4 ; 5 GHz), Wi-Fi HT40 . Wi-Fi Direct . NFC . S Bean . Samsung AllShare Play ; Control . Samsung AllShare Cast (WiFi Display) – Mirroring ; Extension . Samsung AllShare Framework Other . Samsung TouchWiz / Samsung L! ve Panel . Samsung Kies /Samsung Kies Air . Samsung ChatOn mobile communication service . Smart Stay, Direct claa, Screen Recorder, Quick Glance . Samsung ChatOn mobile communication service . Samsung S Suggest Battery . Standard battery, Li-on 3,100mAh Memory . 16/ 32/ 64GB User memory + 2GB (RAM) . microSD slot (up to 64GB) Camera . Main (Rear): 8 Megapixel Auto Focus Camera with LED Flash, BSI . Sub (Front): 1. 9 Megapixel VT Camera, BSI . Best Photo, Best Face, Low light shot Video . Codec: MPEG4, H. 263, H. 264, VC-1, DivX, WMV7, WMV8, WMV9, VP8 . Format: 3GP(MP4), WMV(ASF), AVI, FLV, MKV, WebM . Full HD(1080p) Playback ; Recording Audio . Codec: MP3, OGG, WMA, AAC, ACC+, eAAC+, AMR(NB,WB), MIDI, WAV, AC-3, Flac . Music Player with SoundAlive . 3. 5mm Ear Jack Sensor . Accelerometer, RGB Light, Digital Compass, Proximity, Gyro, Barometer GPS . A-GPS . Glonass Enterprise Solutions . On Device Encryption (H/W) . Microsoft Exchange ActiveSync . VPN(F5, Cisco, Juniper) . MDM(Sybase Afaria, MobileIron, SOTI, Good) . CCX . VMware MVP 2. Marketing Objectives Samsung Electronics Co. Ltd is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies. As the Samsung Galaxy Note II is a product targeted to the growing smartphone market in Singapore, its marketing objectives for yearly product life cycle Putting the right product in the right place, at the right price, at the right time. It’s simple! We just need to create a product that a particularly group of people want, put it on sale some place that those same people visit regularly, and price it at a level which matches the value they feel they get out of it; and do all that at a time they want to buy. There’s a lot of truth in this idea. However, a lot of hard work needs to go into finding out what customers want, and identifying where they do their shopping. Then we need to figure out how to produce the item at a price that represents value to them, and get it all to come together at the critical time. Smartphone adoption is increasing at breakneck speed – SingTel has reported in its 2011 Annual Report2 that 60% of new phones sold by them are smartphones. Reflecting this trend, the majority or 88% of Singaporeans in our study owned smartphones. It was interesting to note that while those aged 25-39 years had the highest levels of smartphone ownership at 92%, ownership levels were relatively consistent across age brackets. Those aged 55 and above were not far behind at 83% smartphone ownership. Due to the peers pressure, most people start to follow the smartphone trend. Since the trend now is ongoing for smartphone in the market now. Firstly is to gain awareness of the Samsung galaxy note II through advertising. Secondly meet the consumer needs and satisfy the consumer needs. Thirdly brand loyalty is consistent purchase of a single brand over the time. You read "PSB Academy – Diploma in Business Administration" in category "Essay examples" 3. Analysis 3a. Marketing Research There are five step of marketing research process: 1st Define the problem 2ndDevelop the approach to research the problem 3rdConducting the research and collecting the data 4thAnalysis of the data and drawing conclusions 5thPresenting the data collected and making recommendations We are going to conduct survey and feedbacks through online medium and outdoor survey. The objectives is to extract the data of product satisfaction feedback after user have their hands on this new Samsung Galaxy Note II and to understand their satisfaction, needs and requirements. Through conducting survey we get to understand the consumers’ needs and keep on improving our product to serve our customer better. Types of survey Participants will take around 25 minutes to complete the following: * Product test and demo * Product feedback and questionnaire form Survey Questionnaire 1. What is your gender? 2. What is your age? 3. What is the highest level education you have attended? 4. What is your current occupation? 5. Do you use or own a smartphone as your mobile phone? 6. What brand of smartphone do you use? 7. Excluding voice calls, how often do you use your smartphone in this situation? * Idle time at work or school (during breaks, lunch, boring meetings/ classes, etc) * Riding the bus, train, or in car as passenger * Waiting in line (e. g. Coffee shop, grocery store, for movie to start, picking up kids, etc. ) * In bed when you wake up (Weekend leisure time. Before you get out of bed for work, etc. ) * In bed before you go to sleep * For school/ work related tasks * In the bathroom While exercising (running, cycling at the gym†¦) * While you are driving, waiting for light to turn green (not moving) * While you are driving (wheels moving) 8. Under what other scenarios do you commonly use your smartphone? 9. Multasking, Excluding voice calls, how often do you use your smartphone while simultaneously doing these activities? * Listening to music * Walking * Watching Television * Shopping * Using the toilet * Playing computer games * Playing sports, exercising * While talking on the phone(e. g. Using apps, advanced features) 10. Under what other situations do you use your smartphone and multitask? During class; During homework * Eating meal * Watching tv, walking to class or work, bathroom at the gym 11. How often are you consuming different types of information on your smartphone? * Text messaging (SMS) * Reading e-mail * Watching Movie 12. How do you consume news on a smartphone? 13. What are your preferences for consuming news on your smartphone? * News in the form of text * News in the form of photos * News in the form of video * News in the form of audio 14. What types of news do you typically read, listen to, view, or seek out on your smartphone? * Weather * Breaking news * Sports news Business news * International news 15. Do you prefer to go to individual news sites using your smartphone’s Web browser or use a news-speci fic app? 16. What percentage of a news article do you typically read on your smartphone? 17. How long do you typically spend listening to an audio news story on your smartphone? 18. How much time do you typically spend watching a news video on your smartphone? All data collected will be analyzed and improved accordingly to customer preferences. The data collected are for us to make the product improvement and enhancement. 3b. Macro Environmental Analysis Economic Factors Gross Domestic Product The Gross Domestic Product (GDP) in Singapore contracted 1. 50 percent in the third quarter of 2012 over the previous quarter. Historically, from 2007 until 2012, Singapore GDP Growth Rate averaged 5. 54 Percent reaching an all-time high of 36. 40 Percent in March of 2010 and a record low of -15. 90 Percent in September of 2010. The Gross Domestic Product (GDP) growth rate provides an aggregated measure of changes in value of the goods and services produced by an economy. Singapore along with Hong Kong, South Korea and Taiwan is one of the Four Asian Tigers. Singapore has a highly developed and successful free-market economy. It enjoys a per capita GDP higher than that of most developed countries. The economy depends heavily on exports, particularly in consumer electronics, information technology products, pharmaceuticals, and on a growing service sector. Below is a chart with historical data for Singapore GDP Growth Rate. Inflation Rate The inflation rate in Singapore was recorded at 4. 70 percent in September of 2012. Historically, from 1962 until 2012, Singapore Inflation Rate averaged 2. 82 Percent reaching an all-time high of 34. 00 Percent in March of 1974 and a record low of -3. 0 Percent in September of 1976. Inflation rate refers to a general rise in prices measured against a standard level of purchasing power. The most well-known measures of Inflation are the CPI which measures consumer prices, and the GDP deflator, which measures inflation in the whole of the domestic economy Below is a chart with historical data for Singapore Inflation Rate. Employment Rate Employed Persons in Singapore increased to 3228. 50 Thousand Persons in June of 2011 from 3105. 90 Thousand Persons in June of 2010, according to a report released by the Ministry of Manpower, Singapore. Historically, from 1994 until 2011, Singapore Employed Persons averaged 2347. 22 Thousand Persons reaching an all-time high of 3228. 50 Thousand Persons in June of 2011 and a record low of 1714. 20 Thousand Persons in June of 1994. In Singapore, employed persons are individuals with a minimum required age who work during a certain time for a business. Below is a chart with historical data for Singapore Employed Persons. Consumer Price Index Consumer Price Index (CPI) in Singapore increased to 113. 78 Index Points in August of 2012 from 113. 07 Index Points in July of 2012, according to a report released by the Statistics Singapore. Historically, from 1961 until 2012, Singapore Consumer Price Index (CPI) averaged 65. 98 Index Points reaching an all-time high of 113. 78 Index Points in August of 2012 and a record low of 28. 30 Index Points in May of 1961. In Singapore, the Consumer Price Index or CPI measures changes in the prices paid by consumers for a basket of goods and services. Below is a chart with historical data for Singapore Consumer Price Index (CPI). * Technological Factors With modern technology, communication devices give access to information about almost everything. From Internet, TV and Mobile, it allows one to learn about, searching information and even make purchase online anytime and anywhere in the world. The Internet is a medium with which we can view information from anywhere in the world. Information from the World Wide Web and various other services such as instant chat, email, Facebook and YouTube. As the use of Internet became more popular, there was an increase in the speed of  internet  and also decrease in the cost. It made it simple for all users and the use of  the internet  became very cheap. Most users will have unlimited access to Internet as well. This has made it possible for many people to benefit. Almost every individual uses  the internet  where it is available. * Competitive Factor In the IT industry, several forces such as globalization and new technologies have allowed consumers to have more access to smartphone. As a result, consumers buying behavior is changing and competition is tougher, making Samsung to evolve and meet those demands. In order to maintain its sustainable advantage and growth, Samsung has to be advanced to its competitors in term of technologies, pricing and trends. Competitors like Apple, HTC, Nexus, LG, ASUS, Nokia, Sony ; many more. All these competitors smartphone almost close spec, size to Samsung Galaxy Note II. Next Page is the competitor smartphone general specification: 3c. Market Segmentation, Targeting and Positioning Analysis Being a World Wide brand, it is essential for market segmentation to be realized to enable Samsung to capturelise smaller, targeted markets which can be reached efficiently ; effectively. The consumer  market segmentation  is divided into four major parts: * Geographic Geographic segmentation is the basic identifiable characteristic of same city, states and regions. Being the 9th best global brand in the world, Samsung has over 285 offices in the world. Singapore, being one of the world’s busiest cities with flourishing tourism and significant increase in purchasing power, is definitely one of the Samsung projected regional markets. * Demographic The demographic are basically identifiable characteristics of individual’s people because people with different background generally have different purchase requirements. The demographic may be viewed single or combination. They include following factors: 1. Age 2. Gender 3. Education 4. Mobility. 5. Income. 6. Occupation. 7. Family size. 8. Social size. 9. Family life cycle. * Psychographic The forces which affect the groups or individual in the market are called Psychographic. Consumer may be segmentation factors such as personality, class consciousness and perceived risk. We are able to differentiate people’s spending habits and purchasing power through this segmentation method and thus help to reach out to our goal. The factors are following: 1. Attitudes. 2. Class consciousness. 3. Motivation. 4. Perceived risk. 5. Innovator. 6. Values. 7. Life style. 8. Important of purchase. * Behavioral Segment our markets on the basis of product- related behavior is called behavioral segmentation. Samsung is able to understand what their consumer looking for in a product itself, through survey understand their needs. There are two basis approaches are used. 1. Benefits desired. 2. Usage rate. 3d. SWOT Analysis Strengths| * Smartphone is the latest trend in technologies. * Branding. * All in one function and usage. * R D (Investing on scientific talents). * Innovation (New digital technology). * Customization (New products every year). New allocation of marketing resource. * Widest range of products. | Weakness| * Completing product with Apple, Nokia, Sony, HTC others. * Fast pace technologies environment. * Average prices of products seem to be low quality products. * Insufficient software or talent engineer to create their own software. * Heavily investing into development of newer markets and not focusing on any one of core competencies. | O pportunities| * Advance technology. * Demand in market of the smartphone. * Firmware upgraded in the future. * Planning to make the product category stronger. Generations nowadays tend to have stronger spending power. | Threats| * Low cost competitors in China. * Legal war between Samsung and its competitor Apple. * Technological change all times. * Legislation. * Price wars. | 4. Marketing Mix Strategies 4a. Product Samsung Galaxy Note II offers smartphone shoppers which compare on iPhone on suitability, style, price, quality and design. Main Benefit Samsung Galaxy Note II offers a large screen that given viewer a perfect viewing experience on-the-go, easy tasking in one view, simply amazing expression tools and the power performance at its best. The main benefit offered to consumers is smartphone. Actual Product Samsung, For over 70 years, Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. Our flagship company, Samsung Electronics, leads the global market in high-tech electronics manufacturing and digital media. Samsung smartphone known for its products, quality and design like Samsung Galaxy S1, 2, 3 or mini version. For those prefer small can chose Samsung Galaxy S3 mini, for those prefer large screen to watch movie etc. can chose Samsung Galaxy Note 2 a smartphone that have enormous battery, expandable memory up to 64gb, amazing screen, LTE capable (4G) Blazingly fast processor. 4b. Price Before choosing a pricing strategy, the pricing policy should consider the costs associate with the products. Fixed costs are things such as rental, salaries and utilities while variable costs includes materials and packaging, will be total up to allow the management to at least cover the total production costs. Cost-Plus Pricing We will need to compound the final price based on the fixed cost and variable cost for development, production, factory, distribution, marketing efforts and all other operation cost involved to ensure that Samsung Galaxy Note II will bring sustainable good revenue and profits. The cost-based pricing approach will be adopted. Below is the illustration: Variable Cost| =| $500| Fixed Cost| =| $1,000,000| Expected Unit Sales| =| 100,000 for 1 year| Samsung Galaxy Note II per unit is given as below: Unit Cost| =| Variable Cost| +| Fixed costunit sales| | =| $500| +| $1,000,000100,000| =| $510| | | Samsung Galaxy Note II wants to earn a 45% mark-up on sale. The mark-up price will be shown below: Markup Price| =| Unit Cost(1-Desired Returned on Sales)| | =| $5101-0. 45| Selling Price| =| $927. 27| Profit per unit| =| Selling Price| -| Unit Price| | =| $927. 27| -| $510| | =| $417. 27| | | Projected Total Revenue for 1 Year: Sales Quantity for 1 Year| Selling Price| Total R evenue| 100,000| $927. 27| $92,727,000| Projected Total Profits for 1 Year: Expected Units sold for 1 Year| Profit Margin per unit| Total Profits| 100,000| $417. 27| $41,727,000| Break Even Analysis: Break Even Volume| =| Fixed CostsPrice-Variable Cost| | =| $1,000,000$927. 27-$500| | =| 2,341 units| 4c. Promotion Promotions are one of the four elements of marketing mix. Four main tools of promotion are advertising, sales promotion, public relation and direct marketing. * Advertising Advertising is defined as any form of paid communication or promotion for product, service and idea. Advertisement is not only used by companies but in many cases by museum, government and charitable organizations. However, the treatment meted out to advertisement defers from an organization to an organization. Advertising development involves a decision across five Ms Mission, Money, Message, Media and Measurement. Mission looks at setting objectives for advertising. The objectives could be to inform, persuade, remind or reinforce. Objective has to follow the marketing strategy set by the company. Money or budget decision for advertising should look at stage of product life cycle, market share and consumer base, competition, advertising frequency and product substitutability. Message’s development further is divided into four steps, message generation, message evaluation and selection, message execution, and social responsibility review. Once the message is decided the next step is finalizing the media for delivering the message. The choice of depends on reach of media, frequency of transmission and potential impact on customer. Based on this choice of media types are made from newspaper, television, direct mail, radio, magazine and the internet. After which timing of broadcast of the message is essential as to grab attention of the target audience. Checking on the effectiveness of communication is essential to company’s strategy. There are two types of research communication effect research and sales effect research. * Sales Promotion Promotion is an incentive tool used to drive up short term sales. Promotion can be launched directed at consumer or trade. The focus of advertising to create reason for purchase the focus of promotion is to create an incentive to buy. Consumer incentives could be samples, coupons, free trial and demonstration. Trade incentive could be price off, free goods and allowances. Sales force incentive could be convention, trade shows, competition among sales people. Sales promotion activity can have many objectives, for example, to grab attention of new customer, reward the existing customer, and increase consumption of occasional users. Sales promotion is usually targeted at the fence sitters and brand switchers. Sales promotional activity for the product is selected looking at the overall marketing objective of the company. The final selection of the consumer promotional tools needs to consider target audience, budget, competitive response and each tool’s purpose. Sales promotion activity should under-go pretest before implementation. Once the activity is launched it should be controlled as to remain within the budget. Evaluation program is a must after implementation of the promotional scheme. Public Relations Companies cannot survive in isolation they need to have a constant interaction with customers, employees and different stakeholders. This servicing of relation is done by the public relation office. The major function of the public relation office is to handle press releases, support product publicity, create and maintain the corporate image, handle matters with lawmakers, guide management with respec t to public issues. Companies are looking at ways to converge with functions of marketing and public relation in marketing public relation. The direct responsibility of marketing public relation (MPR) is to support corporate and product branding activities. MPR is an efficient tool in building awareness by generating stories in media. Once the story is in circulation MPR can establish credibility and create a sense of enigma among sales people as well as dealers to boost enthusiasm. MPR is much more cost effective tool than other promotional activities. * Direct Marketing The communication establishes through a direct channel without using any intermediaries is referred to as direct marketing. Direct marketing can be used to deliver message or service. Direct marketing has shown tremendous growth in recent years. The internet has played major part in this growth story. Direct marketing saves time, makes an experience personal and pleasant. Direct marketing reduces cost for companies. Face to face selling, direct mail, catalog marketing, telemarketing, TV and kiosks are media for direct marketing. Advertisement, Promotional activity, Public relation and direct marketing play an essential role in helping companies reaches their marketing goals. 4d. Place Samsung will penetrate into Singapore market and get customers through indirect marketing channel. It will be using a one-tier channel to distribute Samsung Galaxy Note II. Samsung Singapore will be the distribution centre in Singapore. Singtel, Starhub M1 being the leading Telco retail outlet company in Singapore are chosen as its exclusive intermediary to sell the products to customers. Samsung Manufacture Plant Samsung Manufacture Plant Samsung manufactures its Galaxy Note II in China where it will ship its product to Samsung Singapore for distribution to the various Telco. The diagram below shows the indirect consumers marketing channel. Samsung [Singapore] Samsung [Singapore] Consumers Consumers Singtel Singtel Starhub Starhub M1 M1 5. Implementation plan Samsung will use design marketing communications program to execute promotional activities to provide consistence message across all audience and by taking customers’ expectations into consideration. First Stage (1 months: Sep 2012 to Oct 2012) – Advertising Samsung Galaxy Note II will be advertised in the various mediums of advertising through broadcast, print and internet advertising. Internet Advertising With the increased rate of Singaporean connected through internet. Internet advertising will be a great way to advertise Samsung Galaxy Note II. Advertisement will be held in Twitter, Facebook, YouTube, Apps, Forum and Email. Second Stage (1 day; Oct 19 2012) – Launch Event 6. Reference 1. http://www. samsung. com/global/microsite/galaxynote/note2/spec. html? type=find 2http://www. blackbox. com. sg/wp/wp-content/uploads/2012/05/Blackbox-YKA-Whitepaper-Smartphones. pdf 3http://gmx. xmu. edu. cn/ews/business/pmarketing/chapter10. htm#internal 4http://www. ntrepreneur. com/article/170964 5http://www. managementstudyguide. com/tools-of-promotion. htm 6http://www. darrensim. com/2012/10/20/samsung-galaxy-note-2-launch-in-singapore-october-2012/ 7http://www. singstat. gov. sg/stats/themes/economy/hist/cpi. html 8http://www. tradingeconomics. com/singapore/gdp-growth 9http://www. yousaytoo. com/comparison-chart-iphone-5-vs-iphone-4s-vs-galaxy-s3-vs-galaxy-note-2 -vs/4101135 10http://www. rankingthebrands. com/Brand-detail. aspx? brandID=518 7. Conclusion Samsung Galaxy Note II is becoming a hot product in the whole markets that feature S-Pen. It’s products bringing out the large screen for a movie experience, it’s technology beats other competitor off. Considering the large size of the Samsung Galaxy Note II, careful consideration is required in order to determine if it’s the right smartphone for your needs. I found the big screen to be more of a draw than the actual S Pen stylus, but I would be less likely to buy it because I need something highly pocketable, not something that I would have to carry in a purse or gear bag. The stylus is a unique addition, but of limited utility for anyone who is already comfortable using a touchscreen and/or a virtual keyboard to enter text. It’s fun to use for drawings and such, maybe a quick grocery list, but digital artists and hardcore notetakers would likely be happier with either a larger tablet or a Bluetooth keyboard. If you’re willing to make the commitment, however, the Galaxy Note II is a powerful device and a good performer. * Pros * Excellent screen (Large and bright) * Great performance * S Pen stylus is useful for drawing ad quick notes * Great voice quality * Cons * Huge (Note really pocketable, especially for ladies) How to cite PSB Academy – Diploma in Business Administration, Essay examples

What is culture free essay sample

Culture is defined as all modes of thought, behavior, and production that are handed down from one generation to the next by meaner of communicative interaction rather than by genetic transmission. It is a way of life followed by a group of people and everything learned and shared by people in society. *Derived from the Latin word cultural or cults, meaning care or cultivation 2. ) The Components/Elements of Culture *Material Culture includes the physical objects, things people create and use *Non- material Culture elements termed as: a. Language influences peoples way of perceiving, behaving, and feeling, and thus, tends to define and shape the world around them. B. ) Beliefs are ideas that people hold about the universe or any part of the total reality. C. ) Values are shared ideas about desirable goals. These make up human judgments of what is moral and immoral, good or bad, etc. D. ) Norms are shared rules of conduct that specify how people ought to think and act. We will write a custom essay sample on What is culture? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page > Mores are associated with strong ideas of right and wrong. These are standards of conduct that are highly respected and valued by the group and their elopement is felt to be necessary and vital to group welfare. They represent obligatory behavior. > Folkways are norms that are simply normal, customary, and habitual ways a group does things. These are accumulated and become repetitive patterns of expected behavior, which tend to become traditions. > Laws are rules that are enforced and sanctioned by the authority of the government. 3. ) The Characteristics of Culture a. ) Culture is learned. That culture is culture and developed by human beings implies that it is learned, through the process of interaction. . ) It is shared.